Trademark - Secure Your Brands Future with Expert Trademark Management

Trademark Overview

Trademarks are crucial for protecting a brand’s identity and reputation, serving as unique identifiers in the marketplace. With the complexity of international markets and the digital world, it’s essential to manage these assets effectively. SapphireOne’s Trademark Record Keeping functionality provides a reliable system for managing trademarks, making the process simpler and more accurate. Trademarks, which include words, phrases, symbols, designs, or a combination thereof, are regulated by IP Australia in Australia and must be registered in each country for international protection. Due to varying laws and renewal timelines, trademark management can be complex, and failure to adhere to legal obligations may result in losing trademark rights and potential legal disputes.

SapphireOne’s Trademark feature is designed to streamline the management of your trademark portfolio. From Assets > Assets > Trademark, users can view and modify existing trademarks that have been established as a new asset at Assets > Assets > Asset.

View or Modify Existing Trademarks

1. Navigate to Assets > Assets > Trademark. A list of all Assets that have been saved in the Trademark category is displayed.
2. View or edit transactions as required.

Create a New Trademark Record

1. Navigate to Assets > Assets > Asset,
2. Select a new asset in SapphireOne and choose ‘Trademark’ from the ‘Category’ list menu. The ‘Category Details’ page is activated, tailored specifically for recording Trademark assets.
3. Select the ‘Category Details’ page (F3).
4. Provide a comprehensive description and upload images for both a primary and alternate logo if available.
5. Select from a list of IP Australia recognised trademark classes. Multiple classes can be selected, and additional ones can be added upon request.
6. Record each country where the trademark is registered, along with the respective registration and renewal dates.
7. Create Actions to provide automatic alerts prior to critical renewal dates.

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