How the Biotechnology Industry benefits with SapphireOne CRM

Biotechnology Industry

Customer Relationship Management CRM, in the biotechnology industry facilitates customer interactions across the different departments in clinical, safety, support, sales and marketing operations. The industry accumulates masses of competitive intelligence, contact and company information and an important role is to manage all in the one centralised data base. Information can be misplaced or disappear when people leave. Some of the processes can go with them and unfortunately, they can be unique and industry specific.

The Biotechnology industry is heavily regulated with stringent compliance requirements. Companies are becoming more and more pressured to introduce new products faster and of higher quality with lower costs. Eventually all this information must be managed, and a CRM application is changing from a want to a need.

Use of CRM as a competitive differentiator for the biotechnology industry

Biotech industry

The Biotechnology industry is usually made up of a small number of customers and multiple stakeholders creating importance in managing sales and relationships. A CRM is becoming essential in managing all stages of a project.

CRM software

The SapphireOne CRM software ensures you can manage customers and company information even if done remotely via mobile access. SapphireOne CRM gives you the tools to ensure you have the customer relationship in focus. Once agreements have been signed it’s all about the customer experience, it’s about the overall end-user experience and interaction.

Electronic documents

The SapphireOne DMS, Document Management System, brings speed and efficiency to the Biotech heavy regulated industry. This software ensures a single trusted source for content enterprise-wide. The DMS helps to store, manage and track electronic documents via scanning paper-based information through a scanner.

Customer Relationship Management

How SapphireOne CRM will benefit your organisation

CRM software covers a broad set of applications designed to help businesses manage many of their processes. SapphireOne CRM is highly scalable and customisable, allowing your business to:

Gain actionable customer insights with a back-end analytical engine

View business opportunities with predictive analytics

Streamline operations

Personalise customer service based on the customer’s known history and prior interactions with your business